AdWords for Grocery: Instacart’s $250bn+ Advertising Opportunity
November 18, 2020
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As it nears a $30bn IPO, Instacart is busy monetizing digital shelf space through its "AdWords for grocery" product. According to Publicis' Commerce Lead Amy Lanzi, brands are doubling their ad spend on online retail media services and marketplaces like Instacart this year.
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