Amidst the maturity of paid social and search marketing products, influencer marketing remains one of the lowest-cost marketing channels on a CPM basis thanks to its viral organic reach. Further, micro-influencers with tens of thousands of followers remain one of the most effective drivers for SMB restaurants due to their targeted, hyperlocal reach. But as a restaurant operator, identifying and wrangling such influencers can be highly challenging as another responsibility on top of regular day-to-day operations. Enter Mustard, an end-to-end influencer marketing platform purpose-built for restaurants, boasting 18k influencers across the US and Canada. It handles everything from sourcing, vetting, and compensation on the influencer side to customer conversion and ad campaign management on behalf of its restaurant clients. This week, HNGRY sat down with co-founders David Currant and Vince Wang to dive deeper.