Stealth Health, Biodiversity, Resilience & Omnichannel Underscore Expo West '24

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Stealth Health, Biodiversity, Resilience & Omnichannel Underscore Expo West '24
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Pizza cupcakes, salmon hot dogs and nuggets, beef collagen-flavored seitan– these are just a few of the memorable (read: strange) bites I had during last week’s annual Natural Products Expo West. The show was a whirlwind with 3k+ vendors and 65k+ attendees. Last year, alt-proteins like Meati dominated the show and have since quietly retreated to its nooks and crannies. Many of last year’s trends around high-protein, low-calorie better-for-you labels continued this year with no major headlines to note. But after perusing the floors for two days, I did manage to pull out a number of key themes around stealth health, biodiversity and resilience, omnichannel, and regenerative agriculture.

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