The following is a guest post from fellow HNGRY Trends member Brandon Barton, CEO of Bite and co-host of The Simmer podcast.

There are no shortage of restaurant tech companies. Despite trends of consolidation, there are more companies pitching ‘just-right solutions’ for the moment each year. The natural reaction to this abundance of choice is to recoil, reject it, and go with the easiest, laziest choice– an all-in-one solution. For some parts of the restaurant stack in certain segments, this works and might even be my recommendation. But in the name of hospitality, can we all agree that our guests deserve better than a cookie-cutter, “engineering side project” ordering experience? Hospitality is holistic. Now, more than ever, guests are evaluating your brand on your digital experience and I’m here to tell you that “all-in-one” stops at the guest experience.