What social cannabis consumption looks like at Lowell Cafe
November 07, 2019
Read Time
4 min
In early October, Lowell Cafe opened its doors as the first restaurant in the US to allow public cannabis consumption. It boasts two menus: one for non-infused food and one for cannabis products ranging from pre-rolled joints to THC-infused beverages to traditional roll-your-own flower. You can even rent a gravity bong for $75 per half hour and if youâre really particular about your weed, pay a $30/person âtokeage feeâ to bring your own.
But according to manager Nina Funke, the drinks are whatâs selling best so far. âPeople are treating it almost as if theyâre ordering a glass of wine or beer at the bar,â she said. âWe always tell people to go slow. Ediblesâ the chocolatesâ arenât going as fast.â
Unlike other consumption lounges attached to dispensaries like Moe Greens in San Francisco, Lowell is unique in that it is a standalone experience that could become a model for hospitality in a post-prohibition society. Not to mention, it is first and foremost an experiential brand activation for its parent pre-roll joint company, Lowell Farms.
Guests have two servers- one who takes your weed order and another for plain old, non-infused food and beverage. Indoor and outdoor filtration systems suck smoke out of the air to control the haze factor. Inside features an open bar and dining area with windows opening up to a more lounge-y outdoor seating area with booths and benches nestled around tree planters.
I brought along an old friend and LA veteran, Gomez Warren IV. We ordered a 3 pack of Lola Lola pre-rolled âRelaxâ indica joints for $30 and got to workâ one order of confit chicken wings and two sourdough grilled cheeses, add bacon. Our server recommended to pair our pre-rolls with some $9 cold pressed juices from Pressed Juicery, but we declined in favor of plain old filtered water which we later discovered was $3 per head.
âI do like that our food is not infused, itâs somewhere everyone can come and eat,â said Funke. âMy father smokes but my mother doesnât so if I wanted to bring them in, my mom doesnât need to get high. Sheâs going to get a contact high but sheâs not going to choose to have a meal where sheâs getting high.â
Thereâs a long path to a chef-prepared infused menu becoming legal, for now any food or beverage product must be prepared and packaged in a licensed facility, tracked and traced from seed to sale. Funke says a typical order would be for customers to sit at the bar, choose a THC-infused beverage like Two Rootsâ non-alcoholic beer, a Cann social tonic, or a Keef Cola followed by some food, a pre-roll, and finally, a Kikoko Tea. The drinks are priced between $10â12 and contain anywhere from 2â10mg of THC per serving. Keef, Cann, and Two Roots all utilize nano-emulsified THC which creates a parallel onset time to alcohol (see an excerpt below from HNGRYâs new episode about the #futureofalcohol explaining this technology.)
âPeople are treating it almost as if theyâre ordering a glass of wine or beer at the barâ
Lowell is designing a healthier alternative to traditional alcohol consumption not only from a caloric standpoint, but also a behavioral one as well. âIâve worked forever in the bar scene. I know people tend to get more angry on alcohol than they do on cannabis,â said Funke. âA little slower, a lot more chill, everyoneâs definitely kind, not argumentative.â
Funke says her team has formed good relationships with everyone in the community and wants them to be part of Lowellâs narrative. Across the street is Congregation Kol Ami, which dubs itself West Hollywoodâs premier reform synagogue thatâs âdaring to be innovative while remaining rooted in Jewish tradition and practice,â according to its website.
âSo if I come here to pregame shabbatâŠâ I started to ask. âI think theyâd encourage it,â she finished.