Software is eating the physical world and AI is accelerating this. As of November, roughly 20% of all addressable retail (excluding cars, fuel, etc.) in America has gone online. While technology has greatly impacted how food gets to us, it hasn’t been fully transformed in the way that Waymo has turned cars into software (yet). According to Brick Meets Click and US Census data, only 13% of November grocery sales were digital. As more offline retailers move online, it is increasingly crucial to build tooling that helps onboard and retain them. Whereas delivery marketplaces once used business processing outsourcing firms (i.e. call centers) to handle tedious processes like digitizing menus and handling support, they are increasingly becoming automated thanks to startups like Woflow, a merchant data platform that counts companies like Square, Uber Eats, Walmart, and DoorDash as key customers. This week, HNGRY sat down with Co-Founder & CEO Will Bewley to better understand how it has built a leading merchant experience platform that automates onboarding, syncs third-party data, and automates support using a mix of AI and human-in-the loop processes.